Just discovered a new makeup brand. Based in NY. It was featured in a Sephora eNewsletter I receive daily. Looks fun!
I love their logo and how easily it can be applied across collateral and packaging. One product that I find intriguing in the Eye Vinyl; a glossy eye colour pigment. From the video, the texture looks quite sticky but the product’s description emphasises that it’s not. I like the idea of glossy eyelids for a night-out look, or swept on as eyeliner.
The white and grey matte packaging looks really nice. Up-market and trendy, and allows for the colours of the product to really show off.
The video tutorials are cute but are very short! I like to see detail and instruction.
Love the concept of the brand. I hope it makes its way to Australia soon :D
Last Friday Nicole and I were emailing back and forth as per usual when she told me about the NARS purchase she’d recently bought so I had a look at some of the products NARS have on their website when it suddenly occurred to me that their logo could easily be translated into my own name with the difference of one letter!! And thus this began…
Over-taking the world, brand by brand!
At first I only changed the NARs logo to my own name because I knew just by looking at it, what the font used was (Helvetica Neue Light) then I went one step further as a joke and transformed MAC’s logo to my name as well when Nicole grew a little jealous that her name wasn’t in anything yet but then she managed to find a brand quite fitting to her name. And from that the others came to fruition.
Can you work out what the original logotypes were?